Discovery
Comprehensive “deep dive” market research is essential to informing your public affairs strategy. Finding pertinent information not only comes down to having the right tools, but also knowing where to look.
- Market Research – Including Media and Stakeholder Audits
- Federal and State Regulatory Intelligence
- Ground-level Intelligence
Media Relations
A good start to executing a sound media relations strategy is understanding your market and what motivates editors and reporters to cover a story. However, when mutual trust and respect is already established with key media personnel, this only serves to enhance your chances of success.
- Strategic Media Plan Development and Execution
- Press Events
- Editorial Board and Reporter Meetings
- Earned Media
Advocacy
Advocacy campaigns start with a firm understanding of your stakeholder base. This comes down to not only knowing who the players are in a given area, but having a strong grasp of what motivates them to take action on behalf of your cause.
- Strategic Campaign Development
- Alliance Development
- Issues education
- Advocate mobilization
Public Affairs & Community Outreach
Building positive, trusting relationships and establishing your organization’s reputation as a good citizen are key differentiators when it comes to winning over the local level. However, neither are possible without constant and consistent communication.
- Field teams capability
- Public meetings
- Local & county stakeholder engagement
Government Relations
Maintaining strong relationships with Congressional members, state legislators, and government agencies.
- Meeting facilitation (virtual and in person) with congressional and state leaders
- Educating members of the Legislature on specific client issues
- Thought leadership facilitation
- Legislative monitoring